The role telemarketing plays in marketing a business cannot be underestimated. Although many businesses struggle with it, if done the right way they can generate substantial business for the company.What Is Telemarketing?Telemarketing means to sell or promote a particular product or service through the medium of a telephone. Calls made through telemarketing are known as cold calls because they are not requested by anyone and it is the decision of the telemarketer to contact the potential clients. It is due to this reason that telemarketing carries the dubious distinction of being the most controversial of all marketing methods. It needn’t be so though, as telemarketing resolves a lot of problems by bring a particularly badly needed service or product right to the doorstep.Success of Cold Calls or TelemarketingThe outcome of cold calls depends completely on the telemarketing scripts used for the call. The purpose of telemarketing calls is to make a sale. If you do not sell your product well, the call may just come to a naught. Hence it is vital to have telemarketing scripts that are riveting enough for the person to whom the call is made to stay on line. It is precisely for this reason, that many businesses take the help of professional telemarketing scripts agencies to prepare their telemarketing scripts.The Need for Effective Telemarketing ScriptsEffective telemarketing scripts create excellent business leads for you. This is imperative in order to keep your existing business going or if you are just venturing out on your own and have yet to build up a clientele. Unending cold calls that don’t go anywhere will not do anything for your business. The following are some of the reasons why you need effective Telemarketing Scripts.• It is the most powerful known tool in telemarketing.• It negates the need to train people in telemarketing skills before they embark in their role as telemarketers.• Professional telemarketing scripts have proven to be extremely result oriented time and time again.• It instills a high level of confidence in the caller as he or she knows exactly what to say and meet all queries in any given situation.• There is a high level of clarity in the callers mind on exactly what is expected of the call and this will ultimately show through in his or her voice which in turn will be felt by the potential client.The best tool in marketing for a businessman is to believe in the product he or she endorses. Armed with excellently scripted telemarketing scripts, telemarketers through their cold-calls can be the best advertisers and promoters for your business. This in turn will generate big business for you.